The revenue case
£702,600
Gross revenue. One strategist. Year one.
SMA Entry Point
8 assessments × £5,950
£47,600
Retained Clients
80% convert to retainer — 6 clients × £60,000/yr
£360,000
Downstream Projects
Brand strategy, insights, digital, CRM — per retained client
£295,000+
Case Study
What This Looks Like in Practice
A professional services firm in London
An MSQ strategist was referred to a professional services firm in London, part of a wider group of businesses. She ran the MSQ assessment with the C-suite — CEO, CTO, and head of marketing.
The results revealed a clear positioning weakness. The firm was strong on client service and internal communication but weak on external market presentation. The assessment also surfaced a timely tactical opportunity that the leadership team hadn't recognised.
The strategist developed a strategy to raise market awareness and improve positioning, then handed a structured brief — with defined strategy, agreed budget, and C-suite alignment — to advertising agencies for execution.
Three separate London agencies said the same thing: "Nobody does this. Nobody comes to us with a defined strategy, agreed budget, and C-suite alignment."
Strategic work
£5,000 for 17 hours
Client execution budget
£80,000
Projected 12-month downstream
£295,000+