MSQ

The Space Between

Conversations at the intersection of strategy, agencies, and the forces reshaping both.

Hosted by Ben Slater, Seth Hawthorne, and Debbie Richardson. New episodes fortnightly.

All episodes

EP 10Mar 16, 202636 min

A Conversation With Dan Reeves

Dan ReevesAI/SEO Specialist

AI answer engines are the new discovery frontier — beyond traditional SEO

EP 9Mar 9, 202653 min

A Conversation With Tom Salmon

Tom SalmonIndustry Strategist

Creative is commoditising fast — the pressure is moving upstream to strategy

EP 8Feb 16, 202637 min

A Conversation With Emma Kelly

Emma KellyAgency/Client Strategist

Post-pandemic relationship dynamics — from transactional drag to relational intelligence

EP 7Jan 24, 202659 min

A Conversation With Ben Flintoff

Ben FlintoffSenior Marketing Strategist

Sector expertise as competitive advantage — from banking to franchising

EP 6Jan 23, 202636 min

A Conversation with Remeny Armitage

Remeny ArmitageStrategic Practitioner

The space between what’s asked and what’s actually needed

EP 5Dec 22, 202548 min

A Conversation With Aaron Hutchinson

Aaron HutchinsonFounder, The Hutch Consultancy

Why agencies systematically undervalue strategy — and the framework to fix it

EP 4Nov 25, 202536 min

A Conversation With Roy Murphy

Roy MurphyCo-founder, Generate

AI is structural change, not a cycle dip — agencies must reposition or collapse

EP 3Nov 10, 202522 min

A Conversation With Chris Devlin

Chris DevlinFounding Partner, Pivotal

Agencies evolving from suppliers to strategic partners — and why most can’t

EP 2Oct 29, 202539 min

A Conversation With Marc Holland

Marc HollandSenior Marketing Leader — Lego, O2, Shark Ninja

The client perspective on what agencies should actually do differently

EP 1Oct 19, 202533 min

The Conversations We Don’t Have

MSQ Team

Hidden tensions in leadership teams — the things we don’t say shape everything

About the podcast

Hosted by Ben Slater, Seth Hawthorne, and Debbie Richardson. The Space Between tracks structural shifts in the agency landscape — from holding company collapse to the independent agency opportunity.

Each episode connects market dynamics to strategic action, through conversations with the people navigating the change first-hand.

New episodes fortnightly.

Available wherever you listen to podcasts.